Content marketing is an integral part of any successful business. It’s the fuel that powers your website and engages with customers on social media platforms like Facebook, Twitter or Instagram.
It also helps you boost traffic by providing valuable information about what makes up great content for those sites as well as how best to use them in order to grow income potential (and much more).
However, one person alone cannot generate enough fresh material on their own. To engage in effective content marketing, you need to publish relevant content consistently directed toward your ideal customer. To accomplish this, you’ll need content for social media, your website, and more.
That is when PLR falls into place!
PLR stands for Private Label Rights. Some people also call this type of content, white-label content. Others may call it “done for you” content. Whatever it’s called, the creator develops the content for their audience to use as their own or per their licensing agreement in a way that is beneficial for both.
Good PLR typically allows you to edit the content, use the content as is, and even assign your own name as the author. However, you can’t fight for copyright from someone else who also uses it because the copyright still belongs to the creator.
This type of content might seem strange to someone, not in the publishing business. But it’s not something new. In fact, PLR content has been around for a long time.
In the days before the ease of online downloads and purchases, if you run a city magazine, newspaper, newsletter, or another type of publication for your community, you could order done for you articles that you could cut out and paste into your publication. Some of these outlets allowed you to edit the work and use it as your own. Some required that you used the work as-is.
Because this makes your life so much easier, using PLR is a no-brainer if you want to use content marketing to build your business. Rest assured that this has been done for ages, and not only is it ethical and legal, but it also works.
There are many ways to use PLR for your business, but the right way takes some understanding of how it all works together. Knowledge about what’s best in this type of marketing will allow maximum return on investment and make sure you’re getting out there with every opportunity possible.