When it comes to developing content for your business, you’re likely going to want to use many different options for getting it done. One way is to hire a ghostwriter to write for you, and of course, the other is to purchase PLR.
But then, here comes a common question that has been asked many times over: What’s the difference between PLR and ghostwritten content? The answer is quite simple actually.
With PLR, or pre-written content, you can purchase business articles from a website for a very reasonable price. Ghostwriting services are more expensive because they require someone to write an article from scratch following your specifications.
In addition, with PLR you have access to thousands of articles whereas only a few will be made available if you hire a writer to write them specifically for you.
However, that’s not enough… If you’re still unsure about whether you should hire a ghostwriter or pay for a PLR package and save your money for other investments, this post will be perfect for you!
PLR Costs Less Than Hiring a Ghostwriter
Hiring a ghostwriter that does quality work is going to cost you a minimum of about $20 per 450 words, and that’s cutting it close.
You’ll get better work if you pay about $100 per blog post unless you order in bulk from your writer regularly. For some types of writing, you can pay even more.
You Have to Give Your Ghostwriter Ideas and Outlines
When you hire a ghostwriter, it’s up to you to provide all the ideas and outlines to your writer. They’ll need to know who your audience is, what the point of the work is, and more info from you before the content they create is useful for you.
PLR Companies Research Hot Topic Ideas for You
On the other hand, joining a membership for private label rights monthly is the perfect way to have some of your hot topic and niche idea research done.
You’ll not only get content that is ready to go, but they also let you know what people want right now—because members can suggest topics in their forum!
Ghostwriting is More Specific Writing
When you hire a ghostwriter, you really do need to know a lot more than you might right now about your audience, your purpose, and more.
Even if you’re not going to write the content yourself, you’ll have to come up with ideas for this specific type of writing that advances your business.
PLR Usually is More General and Evergreen
A lot of the content you publish should be considered evergreen content. That is content that lives a long time as is, or only needs minor statistical updates on occasion to continue to be relevant.
PLR content is typically more general and evergreen and fills that need for you cheaper than hiring someone to write the same type of evergreen general content.
Ghostwritten Content Should Be Ready to Go
When you hire a ghostwriter, especially if you pay on the upper end for a professional content writer or copywriter, the content should be ready to put into your content marketing schedule within five minutes of receiving it.
PLR Needs to Be Tweaked (Most of the Time)
Even the best written PLR needs to be tweaked to make it work for your needs, most of the time.
You’ll need to add your own keywords, check the voice, tone, and make sure it all matches your branding before using it. This can add time and money, reducing your ROI.
Ghostwritten Work Is Exclusive to You
This is, of course, a good thing about ghostwritten work. It’s yours, and you can claim authorship, copyright, and even use it to self-publish print books via a publisher. It’s as if you wrote it, and it’s unique and totally original.
PLR Is, Guess What, Not Exclusive
Private label rights work is not exclusive. Anywhere from 2 to several hundred people may buy the same content to use in their business.
However, this isn’t as important as you may have been led to believe, as this does not affect the usefulness or importance of using PLR in your product development and content marketing efforts.
As a business owner, it’s easy to get bogged down in the day-to-day grind. Whether you’re finding ghostwritten content or purchasing PLR, this is something that can help free up some time so that we may plan and implement work better.
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