When you buy PLR to use in your content marketing, to create new products, or to use in any way, it will make it even more useful to you if you’re willing to change it up to make it more your own. You don’t have to do it, but it is a great way to get more out of the PLR that you buy.
Tip #1: Change the Title
No matter how good the title is of the PRL you purchased, changing the title to fit more with your audience and your purpose, will make a huge difference in whether they buy it or not.
Titles are important because they need to explain to your audience what the purpose of consuming the content you’re promoting is and makes them curious enough to buy, download it, and use it.
Tip #2: Replace the Graphics
From the cover, to the information inside, graphics, and images help brand your work as yours. Changing the images and graphics used inside the PLR that you buy to fit your brand helps advance the understanding of the information to your audience, and to make it look more unique.
Add charts, graphs, fonts, and images that bring the content to life for your audience.
Tip #3: Check the Tone to Match Your Brand Voice
As a business, you have your own unique brand voice that you will need to ensure shows up in the content you deliver to your audience. By going through the content and changing the words to better match your brand voice, you’ll ensure that the content feels valuable to your audience.
After all, they like how you do things, so they want to know your way, and you can make sure they get that by matching the brand voice to the content.
Tip #4: Add in Examples and Proof
You can make any PLR content better by simply adding in examples and proof of concept by adding examples to it. You can do this by including testimonials, or case studies and interviews from those who have used the method to be successful.
Tip # 5: Don’t Forget Your CTA
Of course, you should always remember to tell them what to do next when they’ve consumed the content. That is your CTA. You develop a CTA based on the purpose of the content you’re sharing with your audience.
Creating strong CTAs is imperative, so if you have content out there right now without a CTA, go add it now.
The truth is that most people buy PLR and don’t get around to using it at all. If you’re not investing your time into altering your PLR and making money with it, it will be like a dead asset.
So, head to your email/member area to download that file, unzip it, process to accomplish these five things and schedule it for publication or sale, you’ll be ahead of the crowd, and it will surely pay off.
PLR comes in all formats, from eBooks to articles, to email messages, and more. One thing that can be confusing to the person who is new to using PLR is using the right method for finding content to use for a particular reason or goal.
For example, if you want to create an ebook as a lead magnet to build your list, it may be tempting to conduct a search using the limited perimeter of “topic PLR eBook” instead of just looking for “topic PLR content.” Instead, don’t get hung up on format when buying PLR. Think about the topic, then change the format to what you need.
Tip #6: Think of PLR as Research Materials
Finding PLR on a topic that you want to create content about is more important than finding the content presented in a specific format. An eBook can become blog posts, and blog posts can become an eBook. A combination of content can become a course, and a course can become a report. It all works together if you start thinking about the content as research materials to organize. However, you desire.
Tip #7: Know Your Goals for the Content
The main thing you want to consider about the content is the goal for the content. Look at your buyer’s journey and your marketing funnel to determine where you use the content and what format the content needs to be in to achieve the goal.
Tip #8: Search for Keyword Subject Matter
When you conduct your search for PLR, don’t search for “blog posts,” “eBooks,” or any format at all. Instead, search by subject matter or niche. By doing this, you’re going to find more content that is usable but also opens a whole lot of new possibilities for the content you have already bought.
Tip #9: Understand Ways to Change Format
Take some time to explore different types of formatting for various types of content. For example, to turn ten blog posts into an eBook, you may need to include transitional content that you write or have a ghostwriter develop, add images, case studies, and newer stats to make it come together with the way you want it to.
Tip #10: Set Up a System and Process
You’ll do this faster and more efficiently and effectively if you set up a system and process for what happens once you buy PLR. You don’t want to risk downloading it to your hard drive and never looking at it again because it’s too much work. Instead, you’ll want to download it and get it into your schedule for use within an hour or so.
Once you realize that you can buy content in any format and turn it into another, it starts to get a lot easier to find the type of content you need to reach your goals. You can even turn a blog post into a webinar or a webinar into several blog posts. All you need is the information and an understanding of formatting and organizing information for your audience. And don’t worry, you can also hire a virtual assistant or a content writer that specializes in repurposing and reusing PLR to make it right for your needs.
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